Webinars that build trust with your buyers
You bring the speaker and the content. We build the audience, organise the live session, and hand you an enriched lead list plus ready-to-publish materials.
30 minutes to explore what webinars can do for your business.
Why webinars work
Outreach and content put your name in front of buyers. Trust needs more than that. A webinar gives a buyer an hour of watching you reason through their problem, live, with their questions answered on the spot. By the time an attendee books a call, they have already decided you know your field, and sales enters a conversation that expertise opened.
100+ webinars organized
Turnout depends on who you can reach. We promote through the audience you already have and build a new one in parallel:
Warm channels
- Opt-in email list
- LinkedIn first-level network and followers
- Website blog
- Communities you runSlackSkoolTelegram
Cold channels
- LinkedIn outreach
- Cold email outreach
- Paid ads where you have a budget
What makes a webinar work
Six things decide the result, and we handle all six.
A full room
Promotion and attracting the right audience decide whether the room fills.
Attendance
Registrations only count if they turn up.
Production handled
Setup, tooling, and hosting should not land on your team.
A clean stream
High-grade audio and video, so the content carries.
Leads captured
Attendee data, enriched, and followed up.
An afterlife
The event should keep producing once the session ends.
How we deliver each
Audience build
Warm and cold channels run in parallel, so the room fills with people who fit the topic.
Registration and reminders
A dedicated landing page plus reminders one day and one hour before, so registrations turn into attendance.
Done for you
We run every stage and bring the full tool stack, so none of it falls on your team.
Riverside production
Streaming built for the format, with live tech support before and during the session.
Enriched lead list
Every attendee captured with source and engagement, enriched with company and profile data, followed up with the recording.
Content and series
A recording ready for YouTube, short clips for social, and a connected theme when you run more than one.
Our process
- 01
Topic and ICP
We agree who the webinar is for and the problem it solves. You bring the speaker and the expertise, and we help polish the topic and position it correctly in the context of your ICP.
- 02
Audience build
Warm channels (your opt-in list, LinkedIn page followers, and blog and community readers) and cold channels (LinkedIn and cold email outreach, paid ads where you have a budget) run together. The mix depends on how large your existing audience already is. Copy, graphics, and campaign setup are covered on every channel except paid ads.
Opt-in listLinkedIn networkBlog & communityLinkedIn outreachCold emailPaid ads - 03
Registration and reminders
An optimised landing page, a confirmation, and reminders one day and one hour before. We ask only for the fields you need, since every extra field costs conversion.
- 04
Live session
We stream on Riverside, broadcast on your channels, and provide live tech support. The recording quality is what makes the clips usable afterwards.
RiversideLive tech support - 05
Follow-up
Every registrant gets the recording, attendees and no-shows alike. Engaged leads get a personal follow-up while the session is still fresh, so interest turns into conversations.
- 06
What you get on top
An enriched lead list, publish-ready content, and a branded performance report. Detail by plan below.
Enriched lead listPublish-ready contentBranded performance report
Tooling, on us
ApolloS
Sales NavigatorC
ClayR
RiversideS
SprootalS
SmartleadNo software fees on your side. We bring the full stack and run it across every stage. Paid ads are the only cost that sits outside, and they run on your own media budget.
07 PlansOne webinar tells you whether the format works for your audience. Consistency brings more visibility and spins up your funnel: a connected theme, a growing audience, and content that builds on itself. | Sound€499one webinarTest the format for yourself. Audience build across warm and cold LinkedIn plus your own channels, live production, an enriched attendee list, one short clip, and a per-webinar report. | Performance€899three webinars, €300 eachSeasonal sales activation: three webinars fit neatly into a quarter. Everything in Sound, plus cold email outreach, a connected theme across the three sessions, company and LinkedIn enrichment on the lead list, one to three clips per webinar, and a series growth report. | Podcast€2,499ten webinars, €250 eachMake webinars a stable lead generation channel. Everything in Performance, plus a quarterly content calendar, a named show format, mid- and end-of-programme reviews, and a programme-wide report alongside the per-webinar ones. |
|---|---|---|---|
| Webinars | 1 · €499 each | 3 · €300 each | 10 · €250 each |
| Support with ICP and topic definition | ✓ | ✓ | ✓ |
| Relevant audience sourcing | ✓ | ✓ | ✓ |
| Tooling | ✓ | ✓ | ✓ |
| Social media post creation | ✓ | ✓ | ✓ |
| LinkedIn invites and outreach | ✓ | ✓ | ✓ |
| Email invitations to your opt-in list | ✓ | ✓ | ✓ |
| Blog and community posts | ✓ | ✓ | ✓ |
| Cold email outreach | – | ✓ | ✓ |
| Paid ads | Available on request, runs on your own media budget (all plans) | ||
| Dedicated registration page | ✓ | ✓ | ✓ |
| Reminder emails at 1 day and 1 hour | ✓ | ✓ | ✓ |
| Streaming setup on Riverside | ✓ | ✓ | ✓ |
| Hosting on your channel | ✓ | ✓ | ✓ |
| Tech support before and during the session | ✓ | ✓ | ✓ |
| Recording | ✓ | ✓ | ✓ |
| Raw recording, ready for YouTube | ✓ | ✓ | ✓ |
| Short clips per webinar | 1 | 1 to 3 | 1 to 3 |
| Attendee list (name, email, source, engagement) | ✓ | ✓ | ✓ |
| Company and LinkedIn enrichment | – | ✓ | ✓ |
| Phone number enrichment | On request (all plans) | ||
| Follow-up email with the recording | ✓ | ✓ | ✓ |
| Branded performance report | Per webinar | Per webinar | Per webinar + programme-wide |
What to expect
If you have no warm audience yet, the cold channels typically bring around 25 to 50 sign-ups to a first webinar. Those attendees become your warm audience, and it grows with each session, so webinar two and everything after it starts from a larger base.
Who we deliver for
The format works for any product or service, though we usually run webinars for software product and service companies, digital agencies, education providers, healthcare manufacturing, and outsourced services.
IT products
IT services
Digital agencies
Education providers
Healthcare manufacturing
Outsourced services
- PIMVendors
- SCHRIFT
- PDL-profit
- FatQat
- Genius Software
- Fleetika
- Cassini
- SmallGiants
- Promptwatch
- Foxi Education
- AnyforSoft
- CodeLions
- Stfalcon
- OneDot
- Koitechs
- KPI-Creatives
Complementary services
Webinars work harder when they are part of a wider system. We also run cold outreach that opens a dialogue with the buyers you choose, and personal branding that keeps you in your buyers' view between sessions.
Discuss your webinar programme
Book a workshop session. We look at your topic, your audience, and where webinars fit alongside the rest of your go-to-market.
A working session rather than a discovery call. Bring your audience size and your topic ideas, and we will map the fastest path to a first session.